The Pharmaceutical Society of Ghana (PSGH) has taken a bold step to strengthen pharmacy advocacy and public engagement with the successful hosting of the PSGH Media Visibility Bootcamp, held on 10th and 11th December 2025 at the University of Ghana campus.

The two-day intensive bootcamp brought together a carefully selected cohort of pharmacists from diverse practice areas to build capacity in media engagement, digital storytelling, branding, and public health communication. The initiative reflects PSGH’s growing recognition that in today’s information-driven society, professional impact is shaped not only by service delivery but also by how effectively the pharmacy story is told.

The bootcamp aligns strongly with the PSGH 10-Year Strategic Plan and directly delivers on a key pillar of the incumbent President’s Four-by-Four Manifesto on Advocacy and Stakeholder Engagement, particularly the objective to “institute biannual bootcamps for pharmacy content creators to amplify their reach.” By equipping pharmacists with the skills to confidently engage traditional and digital media, PSGH is laying the foundation for a stronger, more visible, and more influential profession.

Participants underwent in-person sessions covering media relations, public speaking, social media strategy, visual communication, interview management, and ethics in public health communication. The training emphasized practical application, positioning pharmacists as trusted voices in national health conversations.

The bootcamp featured an impressive lineup of resource persons drawn from media, healthcare, and the creative industry. Participants benefited from insights and mentorship from renowned media personality Eddy Blay, LinkedIn thought leader Gloria Norvor, healthcare content creators Dr (Pharm) Gregory Apam and Dr (Pharm) Anagli, as well as creative professionals including Kuli Rebecca Dove, Kumi Meshack, Baaku Winston Elikem, and Nana Yaa Adutwum-Ofosu, who delivered practical sessions on graphic design, videography, and visual storytelling.

Beyond skills acquisition, the bootcamp supports broader manifesto objectives such as the “Know Your Pharmacist” national campaign, proactive use of social media for visibility, and strengthening community health integration through improved health literacy messaging. Graduates of the programme are expected to serve as media champions and influencers by projecting their work and in the process amplifying the voice of Pharmacy, highlighting pharmacist-led impact stories, and mentoring peers to ensure sustainability and scale.

In the days following the bootcamp, participants took to professional platforms particularly LinkedIn, to share reflections on renewed confidence, clarity of voice, and a stronger sense of responsibility to represent the profession with integrity, consistency, and purpose. These organic testimonials underscored the immediate impact of the initiative and its potential to shift public perception of pharmacists as accessible, knowledgeable, and essential healthcare leaders.

The PSGH Media Visibility Bootcamp represents more than a training programme; it is a strategic investment in advocacy, leadership, and the future of pharmacy in Ghana. By deliberately amplifying the voices of pharmacists, PSGH is advancing its vision of positioning the profession as a central pillar of primary healthcare delivery and policy influence, locally, nationally, and across the West African sub-region.