Background and Rationale

In an era where narratives shape perception, the image and influence of the pharmacy profession depend not only on the quality of service pharmacists deliver but also on how effectively those stories are told. The Pharmaceutical Society of Ghana (PSGH), recognizing the increasing power of social and mainstream media in shaping public opinion and driving behavioural change, seeks to position pharmacists as credible voices in public health communication.

The PSGH Media Visibility Bootcamp is conceived as part of the Society’s brand visibility and public engagement strategy—to empower pharmacists to leverage digital and traditional media to tell the pharmacy story, amplify the impact of pharmacy-led initiatives, and contribute meaningfully to national health conversations.

Goal

To enhance the visibility and influence of the pharmacy profession through strategic use of media by a trained network of pharmacists who will serve as advocates, content creators, and ambassadors for PSGH and the broader pharmacy sector.

Objectives

  1. Capacity Building: Train a cohort of about 30 motivated pharmacists to effectively use social and mainstream media for professional visibility, health communication, and public education.
  2. Amplification: Enable the cohort to amplify PSGH’s programmes, initiatives, and impact stories, serving as influencers and brand ambassadors while also building their personal and professional brands.
  3. Sustainability: Establish a critical mass of media-savvy pharmacists who can serve as trainers to cascade the skills to other members, ensuring sustained impact and institutional learning.

 Approach and Delivery

The Bootcamp will adopt an intensive, hands-on training model, combining practical workshops, real-world media engagement, and mentorship.

Pre-workshop Training (offsite/online):

A 2-day pre-workshop will be held for participants to establish baseline details ahead of the bootcamp.

Onsite Training:

A 2-day in-person bootcamp featuring expert-led sessions on:

  • Media relations and public speaking
  • Social media strategy and digital storytelling
  • Branding and visual communication
  • Managing interviews and media appearances
  • Ethics and professionalism in public health communication

Mentorship and Networking:

  1. Participants will engage directly with seasoned media personalities, journalists, and communication strategists who will mentor them on storytelling techniques, audience engagement, and effective advocacy.
  2. Post-Bootcamp Engagement:
    Graduates of the programme will be enlisted as PSGH Media Champions, tasked with supporting the Society’s communication efforts, amplifying key messages, and mentoring peers.

Expected Outcomes

  • A trained network of 30 media-literate pharmacists serving as visibility advocates for the profession.
  • Enhanced brand visibility and public trust in PSGH and the pharmacy profession.
  • Increased public health awareness through pharmacist-led campaigns on key health issues.
  • Strengthening collaboration between PSGH and the media ecosystem.
  • A replicable model for continuous capacity building in media engagement
  • Target Participants: Pharmacists active on digital platforms with demonstrable passion for public engagement.

 Selection Criteria

Eligibility

  • Must be a registered pharmacist and active member of the Pharmaceutical Society of Ghana (PSGH).
  • Should be in good standing with the Society (i.e., no outstanding dues or disciplinary issues).
  • Must demonstrate a genuine interest in communication, media engagement, or public health advocacy.
  1. Selection Criteria
Criterion Description Weight (%)
1. Motivation and Interest Clear and compelling motivation for participating in the bootcamp, highlighting how the applicant intends to use the skills acquired. 25%
2. Demonstrated Communication Skills Evidence of experience or interest in writing, public speaking, social media engagement, or media appearances (e.g., articles, blogs, interviews, public talks). 20%
3. Alignment with PSGH Goals Understanding of the PSGH’s mission and readiness to amplify pharmacy and public health stories in alignment with PSGH’s strategic direction. 20%
4. Potential for Impact and Multiplication Potential to influence others, train peers, or serve as a media focal person within the Society or community. 15%
5. Representation and Diversity Balanced representation across practice sectors (community, hospital, academia, industry, regulation, etc.), gender, and regions. 10%
6. Professional Conduct and Engagement Active involvement in PSGH or pharmacy-related activities, committees, or advocacy initiatives. 10%

Selection Process

  1. Call for Expression of Interest (EOI): Interested pharmacists submit an online form with their motivation statement and brief profile.
  2. Screening: Applications reviewed by a selection panel
  3. Shortlisting: Based on the evaluation scores, 30 candidates will be selected.
  4. Notification: Successful applicants will receive official communication and logistics details for the bootcamp.

 Conclusion

The PSGH Media Visibility Bootcamp represents a strategic investment in the future of pharmacy advocacy and public engagement. By building a skilled, confident, and visible corps of pharmacists who can effectively communicate health information and the value of the profession, PSGH will strengthen its voice, enhance public health impact, and reinforce its leadership in Ghana’s healthcare landscape.

CLICK ON THE LINK TO AAPLY MEDIA VISIBILITY BOOTCAMP APPLICATION FORM

ENQUIRIES: des.psgh@gmail.com | 0550751292